Press Release

WESTLAKE, Texas -- Schwab Advisor Services today announced Schwab Advisor ProDirect™, a new membership program launching in July 2025 designed to help financial advisors grow and succeed through the independent Registered Investment Advisor (RIA) model.

The Schwab Advisor ProDirect™ program is designed to position advisory firms for sustainable growth and rising enterprise value by creating operational efficiencies and also simplifying the move to independence. Participating firms will work with a dedicated consulting team to guide them step-by-step through the principles and best practices designed to strengthen growth potential and connect them to a like-minded advisor community that aims to accelerate opportunity.

“For more than 35 years, Schwab has helped thousands of advisors move to independence,” said Brad Losson, Head of Enterprise Solutions at Schwab Advisor Services. “With client demands evolving rapidly, many advisors see the RIA model as their best path forward, but they face a complex array of choices for every aspect of their business. That complexity can hold them back. Schwab Advisor ProDirect™ is our answer: a program built to ease their journey, optimize their operations, and help them thrive over the long term.”

Advisors joining the Schwab Advisor ProDirect™ program will participate in a highly structured approach to developing their firm built out in four phases:

• Phase I - Launch: High-touch help to streamline business and operations planning as they go independent
• Phase II - Learn: Dedicated Schwab consultants who bring expertise, focus and ongoing mutual accountability to the relationship
• Phase III - Connect: Exclusive membership in a community of growth-focused peers plus curated solutions from Schwab and third-party providers
• Phase IV - Grow: Continuous coaching and support to implement the Guiding Principles for Advisory Firm Success, developed through nearly 20 years of learnings from Schwab’s RIA Benchmarking Study research

“Schwab Advisor ProDirect™ is built for growth-oriented advisors who want to run their business their way—backed by a focus on operational excellence and exceptional digital tools, dedicated consultants and community” said Shawnette Gauer, Managing Director of Enterprise Solutions at Schwab Advisor Services. “This program provides firms with the support needed to help elevate their strategy, brand, and client experience from day one.”

Schwab Advisor ProDirect™ is a fee-based membership program designed for advisors moving to the RIA model, typically with $50 million to $300 million in client assets. It is complementary to, but distinct from, Schwab Advisor Services’ existing onboarding and custody services, which remain unchanged for all clients, including no AUM minimums and no custody fees.

As always, Schwab is dedicated to industry innovation, supporting advisors with comprehensive resources tailored to their unique goals. With Schwab Advisor ProDirect™, advisors can focus on what matters most—building and growing a client-centric firm—while maintaining full ownership and control.

Learn more about the Schwab Advisor ProDirect™ program by connecting with a team member from our Contact page.

About Charles Schwab

At Charles Schwab we believe in the power of investing to help individuals create a better tomorrow. We have a history of challenging the status quo in our industry, innovating in ways that benefit investors and the advisors and employers who serve them, and championing our clients’ goals with passion and integrity.

More information is available at www.aboutschwab.com. Follow us on X, Facebook, YouTube and LinkedIn.

Disclosures:

Schwab Advisor ProDirect™ membership is subject to terms and conditions of Schwab Advisor ProDirect Member Agreement.

Past performance is no guarantee of future results.

Schwab could have a business relationship with certain third-party providers (“Providers”) or their affiliates. You are solely responsible for performing your own due diligence on any Provider prior to engaging or entering into a contract with such Provider. Schwab cannot guarantee any specific outcome or result and bears no responsibility for the output or outcome related to your decision to use any Provider and/or services offered by a Provider affiliate.

Schwab Advisor Services™ provides custody, trading, and the support services of Charles Schwab & Co., Inc. (“Schwab”), member SIPC, to independent investment advisors and Charles Schwab Investment Management, Inc. (“CSIM”). Independent investment advisors are not owned by, affiliated with, or supervised by Schwab.

Schwab does not provide investment planning, human resources, legal, regulatory, tax or compliance advice. Consult professionals in these fields to address your specific circumstances.

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