Schwab Intelligent Technologies® Signs Agreements with Orion Advisor Services and Redtail Technology® to Join Schwab OpenView Gateway™

Number of RIA firms using Schwab OpenView Gateway jumps 83% year-over-year

Thursday, February 12, 2015 2:00 pm PST



Public Company Information:

"Not only are advisors embracing integration through the Schwab Intelligent Integration multi-year initiative, but they are maximizing the investments they make in technology"

SAN FRANCISCO--(BUSINESS WIRE)--Schwab Intelligent Technologies announced today that Orion Advisor Services, LLC., a premier portfolio accounting service provider, and Redtail Technology, a leader in web-based client relationship management (CRM) solutions, will participate in Schwab OpenView Gateway, the flexible, open-architecture technology platform that enables integration between Charles Schwab custody systems and those of participating technology providers supporting independent registered investment advisors.

Additionally, Schwab OpenView Gateway marks a milestone with more than 1,400 independent registered investment advisor firms and more than 6,000 users at those firms leveraging integration via Schwab OpenView Gateway, an increase of 83 percent and 39 percent respectively since 2013. Schwab OpenView Gateway now includes participation from leading technology providers that support independent advisor firms in the areas of CRM systems, portfolio management, trading and rebalancing and financial planning technologies, and Schwab is continuing to deepen the integration capabilities with each.

“Selecting and working closely with leading technology providers, developing deep and broad contextual integration, and continuously identifying new opportunities for efficiencies in advisor business processes, has been fundamental to the success of Schwab Intelligent Integration®,” said Neesha Hathi, senior vice president, Schwab Advisor Services. “As advisors continue to optimize technology, some have identified Orion and Redtail as attractive platforms for their firms, so we are pleased to welcome both of these firms to Schwab OpenView Gateway. Over the last year, we’ve experienced dramatic growth in adoption of Gateway as advisors are seeing the benefits of improved efficiency and enhanced client experience.”

Announced in 2010, Schwab Intelligent Integration was designed to help advisors increase integration between the disparate systems and workflows in their offices. The initiative has been focused on four key principles: CRM-centricity, intelligent integration, platform choice, and support and guidance from Schwab.

New additions: Orion and Redtail

  • Portfolio Management: Orion Advisor Services offers advisors a range of technology solutions for portfolio accounting and the integration with Schwab OpenView Gateway will deliver real-time, intraday updates on Schwab accounts and more seamless trade integration.

“Our integration with Schwab OpenView Gateway is exciting because it will empower our advisors with the most up-to-date information possible on their Schwab accounts, providing them a faster way to trade from within the Orion platform,” said Eric Clarke, president and CEO of Orion.

  • CRM: A web-based CRM solution, Redtail Technology’s integration with Schwab’s custody platform will enable real-time custodial data and transactions directly into the Redtail CRM, resulting in advisors having quick access to account information and services to empower more efficient client service.

“We’re very happy to offer Redtail users access to account information from Schwab directly within Redtail CRM via Schwab OpenView Gateway,” said Brian McLaughlin, CEO, Redtail Technology. “Our goal with integrations is always to help advisors improve office efficiencies, and this new agreement will certainly streamline access to custodial data for many of Redtail’s subscribers.”

More Schwab OpenView Gateway integration updates

Several existing providers to Schwab OpenView Gateway have made recent enhancements to their integrations:

  • The range of integrations with financial planning solutions has been expanded further, delivering additional efficiency and accuracy benefits for advisors generating plans for clients by eliminating steps, including re-keying data and/or exporting and importing data each time a plan is updated for a client. Among the updates: PIEtech, Inc’s MoneyGuidePro® and Advicent’s NaviPlan® have added integration to Schwab PortfolioCenter® Hosted; and Advicent’s Profiles has added integration to Schwab’s custody data.
  • Integration with Junxure Cloud® is now available, providing real-time access to Schwab custody data and alerts to advisors using or transitioning to Junxure’s new cloud-based CRM solution.
  • Representing a new integration capability, streamlined trading integration is now available for advisors using the Advisor Rebalancing® application from Envestnet | Tamarac.
  • Coming soon: Integration with Morningstar®, Inc.’s Morningstar Office℠ will be in pilot soon. Integration with Envestnet Advisor Suite is in development with a pilot planned for summer.

“Not only are advisors embracing integration through the Schwab Intelligent Integration multi-year initiative, but they are maximizing the investments they make in technology,” said Brian Shenson, vice president, Schwab Advisor Services. “Schwab and its integration providers help RIAs get more from their technology, by connecting their systems in a way that institutionalizes the information and workflows across a firm. This integrated view of client information can give them a competitive edge when it comes to winning and growing client relationships.”

In addition to Schwab OpenView Gateway growth, Schwab OpenView MarketSquare®, a website that provides peer ratings and reviews on technology solutions for advisors, now features 60 product reviews on the site, a 67 percent increase year-over-year.

About Schwab Intelligent Technologies®

Schwab Intelligent Technologies is focused on delivering the next generation of intelligent integration solutions for independent registered investment advisors. The Schwab Intelligent Integration initiative is a multi-year effort designed to increase integration between disparate systems and workflows in advisors’ offices. Schwab OpenView MarketSquare®, Schwab OpenView Gateway and the Schwab OpenView Workflow Library® are products of Schwab Intelligent Technologies®. More information about Schwab Intelligent Integration, including the providers that participate in Schwab OpenView Gateway, is available at

About Charles Schwab

At Charles Schwab we believe in the power of investing to help individuals create a better tomorrow. We have a history of challenging the status quo in our industry, innovating in ways that benefit investors and the advisors and employers who serve them, and championing our clients’ goals with passion and integrity.

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Through its operating subsidiaries, The Charles Schwab Corporation (NYSE:SCHW) provides a full range of securities brokerage, banking, money management and financial advisory services to individual investors and independent investment advisors. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. (member SIPC,, and affiliates offer a complete range of investment services and products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services; compliance and trade monitoring solutions; referrals to independent fee-based investment advisors; and custodial, operational and trading support for independent, fee-based investment advisors through Schwab Advisor Services. Its banking subsidiary, Charles Schwab Bank (member FDIC and an Equal Housing Lender), provides banking and lending services and products. More information is available at and

For general informational purposes only. Meant for investment advisor audiences.

Independent investment advisors are not owned by, affiliated with or supervised by Charles Schwab & Co. Inc.

Schwab Advisor Services provides custody and trading, as well as technology and other support services to independent investment advisors. It includes the custody, trading and related support services of Charles Schwab & Co., Inc. (“CS&Co”), a registered broker-dealer and member SIPC. It also includes the technology and related products and services of Schwab Intelligent Technologies (“SIT”). CS&Co and SIT are affiliated as separate subsidiaries of The Charles Schwab Corporation, but their respective products and services are independent of each other.

Schwab OpenView Gateway™ and Schwab OpenView MarketSquare™ (MarketSquare) are offered by SIT and made available exclusively to advisors that custody client assets with CS&Co. References to, and statements by, third parties on the SIT or SPT websites (whether such parties are vendors participating in a service of SIT or SPT, or independent advisors using such a service or a service of a participating vendor) are not an endorsement or recommendation of, or an opinion (favorable or unfavorable) or advice about, or a referral to any product or service of any third party. Unless indicated otherwise, third parties are independent and not affiliated with SIT or its affiliates. Advisors are solely responsible for evaluating, selecting, and purchasing products and services offered or referred to on MarketSquare or any websites of SIT or their affiliates.

Schwab Intelligent Integration ("SII") is an integrated technology strategy. Solutions leveraging SII are offered by Performance Technologies, Inc., (“PTI”) a subsidiary of The Charles Schwab Corporation and an affiliate of Schwab or by participating providers in the Schwab OpenView Gateway program.

Participating providers, other than Schwab Performance Technologies® (“SPT”), are independent companies that are not affiliated with SIT or any of its affiliates. Their participation is not a recommendation or endorsement of, or referral to, the provider by SIT or any of its affiliates. Neither SIT nor any of its affiliates makes any representation or warranty about information furnished by any participating provider other than SPT. Advisors are solely responsible for evaluating, selecting, and purchasing products and services offered by them.



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