Schwab Announces Official Launch of Two Integrated Technology Platforms for Independent Investment Advisors

Turnkey and modular platforms using Salesforce now generally available

Thursday, February 16, 2012 7:00 am PST



Public Company Information:

"The technology behind Schwab OpenView Gateway for Salesforce is transparent and easy to set up"

SAN FRANCISCO--(BUSINESS WIRE)--After completing successful pilots with 40 independent investment advisory firms, Schwab has launched two key platforms as part of the Schwab Intelligent Integration initiative: Schwab OpenView Integrated Office™ and Schwab OpenView Gateway™ for Salesforce. Both will be showcased at the industry conference “T3” Technology Tools for Today™ starting today in Dallas, TX.

Provided by Schwab Performance Technologies®, Schwab OpenView Integrated Office is a turnkey solution that bundles together key technologies for independent advisor firms (RIAs), including Salesforce CRM customized for RIAs, real-time custody data from Charles Schwab & Co., Inc. (Schwab), and outsourced portfolio management for assets custodied both with Schwab and elsewhere. Provided by Schwab Intelligent Technologies™, Schwab OpenView Gateway is designed to be a flexible, open-architecture technology platform that enables data integration between Schwab systems and those of participating technology providers.

“Schwab Intelligent Integration is designed to help advisors focus on their clients and increase firm efficiency by integrating the technology and workflows that they rely upon every day,” said Neesha Hathi, vice president of technology solutions for Schwab Advisor Services. “The Schwab Integrated Office platform should particularly appeal to advisors just starting out or to those looking for a streamlined experience selecting and implementing new technology. The Schwab OpenView Gateway platform is designed for advisors who already have technology in place and still want the benefits of high quality integration.”

“Schwab OpenView Gateway for Salesforce and Schwab OpenView Integrated Office highlight the strengths of our platforms when building custom mobile and cloud applications,” said Ron Huddleston, senior vice president, ISV & Channels at “We are excited to continue to help independent investment advisors achieve success in the cloud with Schwab.”

A key part of Schwab Intelligent Integration is the Schwab OpenView Workflow Library™, which includes comprehensive best practices and customized workflows for working with Schwab and Schwab OpenView Gateway CRM providers. As announced in November, the first five workflows for the Salesforce CRM integration are currently available, and more workflows will be added throughout 2012.

“Advisors who want to use Salesforce can now benefit from Schwab Intelligent Integration in a number of ways, whether by accessing workflows or choosing one of the two integrated platforms,” said Hathi.

Among the 40 firms who participated in the pilots for two platforms were Clarfeld Financial Advisor, Inc. and Sustainable Wealth Management.

“The technology behind Schwab OpenView Gateway for Salesforce is transparent and easy to set up,” said Anthony Schembri, managing director of Clarfeld. “The real benefit to me as an advisor though, is the power the integration delivers to my desktop or iPad while on the phone or in a meeting with a client. Seamless access to real-time account data is incredibly helpful when you want accurate information ‘on-the-fly’ without the burden of logging in to multiple web pages or applications. It has been a great experience being part of the beta group, offering insight and suggestions to Schwab's technology team as they built the integration from the ground up. My evaluation is simple: ‘It just works!’”

“It’s super important to me that we are able to get our jobs done as efficiently as possible and with as few keystrokes as possible,” said Diane Greenwood, chief compliance and financial officer for Sustainable Wealth Management. “We are not a traditional 8-5, Registered Investment Advisory practice. We conduct business in the office, on the road, from the house, from client homes and meetings, on our iPads™, iPhones® and laptops. Schwab OpenView Integrated Office makes this possible. It also greatly reduces the number of emails we send to each other. Now, when we need to look at something, or take care of something, it’s easily assigned to us within the CRM, and everyone else in the office can see exactly what is going on with our clients. Integrated Office saves me an immeasurable amount of time each day.”

Standard pricing for Schwab OpenView Integrated Office starts at $10,000 for two users. Schwab OpenView Gateway for Salesforce is available at no additional cost for advisors who work with Schwab Advisor Services and Salesforce CRM. Interested advisors can download the Schwab OpenView Gateway for Salesforce app via the AppExchange™.

About Schwab Intelligent Integration

Schwab Intelligent Integration is a multi-year initiative designed to increase integration between disparate systems and workflows in advisors’ offices. Schwab OpenView Integrated Office™ is a product of Schwab Performance Technologies® and includes integration with Salesforce CRM. Schwab OpenView Gateway™ and the Schwab OpenView Workflow Library™ are products of Schwab Intelligent Technologies™. Participating providers in Schwab OpenView Gateway are Junxure, Microsoft, Salentica and More information about Schwab Intelligent Integration is available at

About Charles Schwab

The Charles Schwab Corporation (NYSE:SCHW) is a leading provider of financial services, with more than 300 offices and 8.6 million client brokerage accounts, 1.5 million corporate retirement plan participants, 787,000 banking accounts, and $1.74 trillion in client assets as of Jan. 31, 2012. Through its operating subsidiaries, the company provides a full range of securities brokerage, banking, money management and financial advisory services to individual investors and independent investment advisors. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. (member SIPC,, and affiliates offer a complete range of investment services and products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services; referrals to independent fee-based investment advisors; and custodial, operational and trading support for independent, fee-based investment advisors through its Advisor Services division. Its banking subsidiary, Charles Schwab Bank (member FDIC and an Equal Housing Lender), provides trust and custody services, banking and mortgage services and products. More information is available at and (0212-0910)

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Neesha Hathi is an officer of Schwab Intelligent Technologies and Charles Schwab Advisor Services.

Schwab Advisor Services serves independent investment advisory firms and includes the custody, trading and support services of Charles Schwab & Co., Inc., a registered broker-dealer and member SIPC. Independent investment advisors are not owned by, affiliated with or supervised by Charles Schwab & Co., Inc.

Schwab Intelligent Technologies (SIT), Schwab Performance Technologies (SPT) and CS&Co are separate companies affiliated as subsidiaries of The Charles Schwab Corporation, but their products and services are independent from each other. SIT and SPT’s intelligent integration solutions integrate data about accounts custodied at CS&Co.

Participating providers in the Schwab OpenView Gateway are independent companies that are not affiliated with SIT or any of its affiliates. They develop interfaces needed for integration of their applications and tools, which are then subject to validation and pilot before becoming generally available to advisors. Their participation in Schwab OpenView Gateway is not a recommendation or endorsement of, or referral to, the participant by SIT or any of its affiliates. Neither SIT nor any of its affiliates makes any representation or warranty about information furnished by any participating provider. Advisors are solely responsible for evaluating, selecting, and purchasing products and services offered by them.

Third party firms are not affiliated with or an employee of the Charles Schwab Corporation. Their mention is not, and should not be construed as a recommendation, endorsement or sponsorship by the Charles Schwab Corporation. Experiences expressed are no guarantee of future performance or success and may not be representative of your experience.

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Charles Schwab
Lindsay Tiles, 415-667-0479

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Schwab Advisor Services Vice President Neesha Hathi speaking about Schwab Intelligent Integration at Schwab's IMPACT conference in November 2011. (Photo: Business Wire)

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