Schwab Announces Details on Groundbreaking Technology Platform for Independent Investment Advisors

Voting for Preferred Technology Providers Now Open on New Web Site

Tuesday, June 29, 2010 1:15 pm PDT



Public Company Information:

"Schwab Intelligent Integration is designed to help advisors increase efficiency by enabling different systems to ‘talk’ with each other more effectively"

SAN FRANCISCO--(BUSINESS WIRE)--Charles Schwab, a leading provider of custodial, operational and trading support for more than 6,000 independent investment advisory firms, today announced additional details on the integrated technology platform the company is developing, including the official name and a new web site dedicated to the initiative. Schwab Intelligent Integration™, formerly referred to as Project C, is designed to increase integration between the disparate systems and workflows in advisors’ offices, allowing advisors to spend more time with clients and on business development. A recent benchmarking study1 that Schwab conducted of independent advisors found that ”integrating technology with existing systems” was the respondents’ number one challenge.

“Schwab Intelligent Integration is designed to help advisors increase efficiency by enabling different systems to ‘talk’ with each other more effectively,” said Neesha Hathi, vice president of technology solutions for Charles Schwab Advisor Services. “Equally important will be our ability to share best practices on workflows, which will help firms reap the full benefits of the technology integration.”

She added, “Most advisors have at least four or five different technology solutions in their office, often requiring them to re-enter client data into several applications and to access multiple systems in order to answer a client’s question. We believe that there are better ways for advisors and their staff to spend their time, and we want to help them get that time back.”

As part of Schwab Intelligent Integration, Schwab will be working closely with third party technology vendors who provide essential services for advisors’ businesses, including client relationship management, portfolio management, and financial planning. As part of the process of selecting the providers who will be part of the platform, Schwab is asking advisors for their feedback. Starting today, advisors can vote for technology providers through the new site. The site also includes information on the guiding principles for Schwab Intelligent Integration, frequently asked questions, and a link to a recent webcast that Schwab held for advisors. The site will continue to be updated with new information as it becomes available.

Key Principles for Schwab Intelligent Integration

A key principle of Schwab Intelligent Integration is that the platform is built around the advisor’s client relationship management (CRM) system, since it provides the most comprehensive view of an advisor’s relationship with their clients. Having a CRM system as the backbone also allows for an open architecture, multi-custodial solution, because it can include data from multiple third parties.

As the name suggests, a second key principle to Schwab Intelligent Integration is the quality of the integration itself. Schwab is taking a thoughtful approach to integration that considers how data should be entered and shared between systems and will work closely with other technology providers to help ensure that the integration is of high quality.

The third key principle is that Schwab is committed to ensuring that advisors have both integration and choice. While some advisors—particularly those just starting out— are looking for more packaged solutions, others want a higher degree of customization. As a result, Schwab Intelligent Integration will include both a modular and a turnkey solution. The modular solution is Schwab OpenView Gateway™ and will allow advisors to integrate with leading third party and Schwab technologies in a range of key categories, including CRM, portfolio management, and financial planning. The turnkey offer is Schwab OneView Office™, featuring a packaged solution of CRM, the Schwab Advisor Services custody platform and portfolio management.

The fourth key principle of Schwab Intelligent Integration is that it is not just a stand-alone technology solution. The platform includes support from Schwab’s team of professionals to help advisors use the technology effectively and help identify the workflows and best practices that can help advisors meet their specific goals.

For more information on Schwab Intelligent Integration, please visit

Independent investment advisors are not owned by, affiliated with or supervised by Charles Schwab & Co., Inc.

About Charles Schwab

The Charles Schwab Corporation (NYSE:SCHW) is a leading provider of financial services, with more than 300 offices and 7.9 million client brokerage accounts, 1.5 million corporate retirement plan participants, 794,000 banking accounts, and $1.4 trillion in client assets as of May 31, 2010. Through its operating subsidiaries, the company provides a full range of securities brokerage, banking, money management and financial advisory services to individual investors and independent investment advisors. Named "Highest in Investor Satisfaction with Self-Directed Services" by J.D. Power and Associates in 2009, its broker-dealer subsidiary, Charles Schwab & Co., Inc. (member SIPC,, and affiliates offer a complete range of investment services and products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services; referrals to independent fee-based investment advisors; and custodial, operational and trading support for independent, fee-based investment advisors through Schwab Advisor Services. Its banking subsidiary, Charles Schwab Bank (member FDIC and an Equal Housing Lender) provides banking and mortgage services and products. More information is available at and (0610-4119)

1 2010 Charles Schwab RIA Benchmarking Study


Charles Schwab
Lindsay Tiles, 415-667-0479

Corporate Public Relations
Contacts for Journalists Only




Business Wire NewsHQ℠