Schwab Announces Availability of 28 New Workflows for Independent Investment Advisors

Thursday, June 21, 2012 6:00 am PDT



Public Company Information:

"Workflows are essentially actionable roadmaps that guide advisors and their staff along a consistent and efficient route for common office tasks"

SAN FRANCISCO--(BUSINESS WIRE)--In order to help advisors gain greater efficiency in their business practices, Charles Schwab announced today that a full library of 28 universal workflows are now available in the Schwab OpenView Workflow Library™ (Workflow Library) through Schwab Intelligent Technologies. The new workflows cover critical aspects of managing a successful investment advisory practice, including lead generation, client onboarding, service requests and business operations. The new universal workflows, which complement the customer relationship management (CRM) customized versions currently available, are free to download for advisors who custody assets with Schwab Advisor Services. The workflows are applicable to advisors regardless of which CRM system they use in their office, and even if they are not using a CRM at all.

“Workflows are essentially actionable roadmaps that guide advisors and their staff along a consistent and efficient route for common office tasks,” said Neesha Hathi, senior vice president of technology solutions for Schwab Advisor Services. “We know that technology by itself isn’t enough to help advisors achieve maximum efficiency and scale, it needs to be married with consistent business practices and processes — that’s the important role that workflows play.”

The Workflow Library, available on, also now has an enhanced user interface, which offers a more intuitive process for helping the advisor to select workflows. Once selected, an advisor can download workflow instructions customized for their specific CRM. In addition to the 28 universal workflows, the Workflow Library already includes five workflows customized for advisors who use Junxure CRM and five workflows for advisors who use Salesforce CRM. The Workflow Library was first launched in October 2011 and as of May 31, over 250 advisor firms have downloaded nearly 500 workflows.

Any investment advisor interested in learning more about the value of using workflows in their practice can download a publicly available whitepaper - Embedded Workflows: The missing link in your business practice infrastructure.

About Schwab Intelligent Integration

Schwab Intelligent Integration is a multi-year initiative designed to increase integration between disparate systems and workflows in advisors’ offices. Schwab OpenView Integrated Office™ is a product of Schwab Performance Technologies® and includes integration with Salesforce CRM. Schwab OpenView Gateway™ and the Schwab OpenView Workflow Library™ are products of Schwab Intelligent Technologies™. Participating providers in Schwab OpenView Gateway are Junxure, Microsoft, Salentica,, and Tamarac. More information about Schwab Intelligent Integration is available at

About Charles Schwab

The Charles Schwab Corporation (NYSE: SCHW) is a leading provider of financial services, with more than 300 offices and 8.7 million active brokerage accounts, 1.5 million corporate retirement plan participants, 815,000 banking accounts, and $1.76 trillion in client assets. Through its operating subsidiaries, the company provides a full range of securities brokerage, banking, money management and financial advisory services to individual investors and independent investment advisors. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. (member SIPC,, and affiliates offer a complete range of investment services and products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services; referrals to independent fee-based investment advisors; and custodial, operational and trading support for independent, fee-based investment advisors through Schwab Advisor Services. Its banking subsidiary, Charles Schwab Bank (member FDIC and an Equal Housing Lender), provides banking and mortgage services and products. More information is available at and (0612-4235)

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Neesha Hathi is an officer of Schwab Intelligent Technologies and Charles Schwab Advisor Services.

Schwab Advisor Services™ serves independent investment advisory firms and includes the custody, trading and support services of Charles Schwab & Co., Inc., a registered broker-dealer and member SIPC ( Independent investment advisors are not owned by, affiliated with or supervised by Charles Schwab & Co., Inc.

Schwab Intelligent Technologies (SIT), Schwab Performance Technologies (SPT) and Charles Schwab & Co., Inc. are separate companies affiliated as subsidiaries of The Charles Schwab Corporation, but their products and services are independent from each other. SIT and SPT’s intelligent integration solutions integrate data from accounts custodied at Charles Schwab & Co., Inc.

Participating providers in the Schwab OpenView Gateway are independent companies that are not affiliated with SIT or any of its affiliates. They develop interfaces needed for integration of their applications and tools, which are then subject to validation and pilot before becoming generally available to advisors. Their participation in Schwab OpenView Gateway is not a recommendation or endorsement of, or referral to, the participant by SIT or any of its affiliates. Neither SIT nor any of its affiliates makes any representation or warranty about information furnished by any participating provider. Advisors are solely responsible for evaluating, selecting, and purchasing products and services offered by them.


Charles Schwab
Jennifer Davis, 415-667-0181
The Neibart Group
Kerstin Österberg, 718-875-2121

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