Charles Schwab Announces First Providers Selected for Schwab Intelligent Integration™

Company Also Shares Details on Significant Technology Enhancements for Independent Investment Advisors

Wednesday, October 27, 2010 7:00 am PDT



Public Company Information:

"Schwab Intelligent Integration is meant to change the way business is done. It’s about so much more than just the technology itself; it’s about integrating with your business and workflow so that you can spend your time where it’s most valuable: serving your clients."

BOSTON--(BUSINESS WIRE)--In his opening remarks at IMPACT® 2010 in front of more than 3,300 attendees, Executive Vice President and Charles Schwab Advisor Services leader Bernie Clark announced that the company has selected three leading client relationship management (CRM) providers –, Microsoft and Junxure – for participation in Schwab Intelligent Integration™. Schwab Intelligent Integration is a multi-year initiative currently in development and designed to increase integration between disparate systems and workflows in advisors’ offices. is a confirmed participant in Schwab Intelligent Integration, and Microsoft and Junxure are both selected participants.

In his speech, Clark said, “Schwab Intelligent Integration is meant to change the way business is done. It’s about so much more than just the technology itself; it’s about integrating with your business and workflow so that you can spend your time where it’s most valuable: serving your clients.”

In his remarks Clark also mentioned the overwhelming response the company received to an online survey asking advisors which providers they would most like to see as part of Schwab Intelligent Integration. More than 1,000 advisors voiced their opinions on the subject.

“More than half of our advisor clients today using CRM today are using Salesforce, Microsoft or Junxure,” said Neesha Hathi, vice president of technology solutions for Schwab Advisor Services. “From what we have seen, the CRM system is used as a core application by more employees in an advisor’s office than any other technology. The CRM system also has unique capabilities such as workflow tools and the ability to showcase an advisor’s entire relationship with a client, which is why we decided to build Schwab Intelligent Integration around CRM.”

Hathi also noted that while Schwab has reached an agreement with but that discussions with the other two selected providers are ongoing. However, Schwab is working towards agreements with Microsoft and Junxure and will communicate more details if and when those agreements are reached.

Schwab intends to add other providers to Schwab Intelligent Integration over time in categories such as portfolio management, trading and rebalancing, and financial planning. Schwab Performance Technologies®’ portfolio management software PortfolioCenter® and outsourced solution PortfolioServices™ will also be key parts of the platform. Attendees at IMPACT 2010 can see a visual demonstration of how Schwab currently is planning for Schwab Intelligent Integration to work in the Schwab Center.

In addition to Schwab Intelligent Integration, Schwab is introducing a host of other technology enhancements designed to help RIA firms increase efficiency and serve their clients. Attendees at IMPACT 2010 will be able to view all these new features in the Schwab Center.

“We have made a significant investment this year in terms of money and resources to deliver on technology enhancements that advisors have told us are the most important to them,” said Clark. “These enhancements have numerous benefits for advisors – from expanding the universe of investment choices available to them to helping them access resources, enter data, and process transactions more easily online – but the core principle behind every technology investment we make is to give advisors the tools they need to provide world-class service to their clients.”

Schwab Advisor Center

Launched in September 2009, Schwab Advisor Center is the primary website for advisors who custody assets with Schwab Advisor Services. Among the improvements to Schwab Advisor Center is a redesigned News & Resources section, including a new search engine powered by Google. News & Resources contains a repository of product, procedures and practice management information to address important business needs, like account paperwork processes and requirements, compliance, human resource management, business development and succession planning. Also coming to Schwab Advisor Center in early 2011 is the capability for advisors to journal positions between different Schwab accounts. With the addition of this feature, advisors will be able to manage virtually all their cashiering needs online.

Cost Basis

Schwab will be rolling out several enhancements in late 2010 to help advisors prepare for the upcoming cost basis legislation changes and to help ensure that their cost basis data is in synch with Schwab’s, including a feature that allows advisors to provide Schwab with cost basis instructions when placing equity trades online. Advisors will also be able to send cost basis instructions on equity trades when trading via a number of third party interfaces and will be able to download cost basis data to import into their portfolio management software.


Two important new trading capabilities will allow advisors greater and more convenient access to investment choices. For fixed income, Schwab will be showcasing a new issue calendar at IMPACT that lists all the current, upcoming and historical municipal bond deals in which Schwab has or intends to participate. This calendar will be available to all advisors in December. In addition, advisors can learn more about new international trading capabilities that allow advisors to place foreign ordinaries online through the U.S. over-the-counter market via Schwab’s proprietary Web Trading application. With this access, advisors can now buy or sell foreign ordinary shares through the U.S. over the counter market from 25 countries and get real time OTC quote data.

Laser App Software

Schwab is announcing at IMPACT 2010 that the company has entered into an agreement with Laser App Software, a third-party provider of form-filling technology, to integrate Laser App’s capabilities with account forms and online account open functions on Schwab Advisor Center. This integration is launching in the first quarter of 2011 and will be available to all advisors who custody with Schwab at no cost. Laser App integrates with a wide variety of CRM systems, accessing existing client data to automatically populate forms. This means that advisors can quickly and accurately complete the most widely used account forms using prospect or client information that already exists within their CRM systems, eliminating the need to re-enter this data when they open accounts and add account services.

PortfolioCenter 5.0

At IMPACT, representatives from Schwab Performance Technologies (SPT) are showcasing PortfolioCenter 5.0, the latest release of SPT’s portfolio management software. The key feature for PortfolioCenter 5.0 is the ability to create highly professional reports and presentations, enhancing the value of their services to clients. The new reports include enhanced graphics, support for high resolution images, professional layout choices, and more options for customizing text, fonts, tables and colors.

Schwab Alliance

Schwab is rolling out three new features for, an online resource for advisors’ clients to gain access to their account information, including balances and positions. Advisors can now display their firm’s logo and contact information throughout On-screen notifications prompt advisors’ clients to contact their advisor before they place a trade or move money, and coming soon will be real-time alerts that let advisors know when their clients place trades or move money. These changes will result in better integration and coordination of self-service tools for advisors’ clients through Schwab with the services that the advisor offers.

The above mentioned third party firms are not affiliated with Schwab.

Schwab Intelligent Integration is a set of products and services being developed and currently intended to be offered by Performance Technologies, Inc. (PTI), a subsidiary of The Charles Schwab Corporation and an affiliate of Charles Schwab & Co., Inc. (CS&Co), a registered broker-dealer and a separate subsidiary of The Charles Schwab Corporation. PTI also does business as Schwab Performance Technologies through which it offers PortfolioCenter portfolio management software and PortfolioServices outsourced solution. Schwab Advisor Services is Schwab’s business serving independent investment advisors and includes the custody and trading services of CS&Co and the technology products and services of PTI.

Independent investment advisors are not owned by, affiliated with, or supervised by Schwab.

About Charles Schwab

The Charles Schwab Corporation (NYSE:SCHW) is a leading provider of financial services, with more than 300 offices and 7.9 million client brokerage accounts, 1.5 million corporate retirement plan participants, 665,000 banking accounts, and $1.47 trillion in client assets. Through its operating subsidiaries, the company provides a full range of securities brokerage, banking, money management and financial advisory services to individual investors and independent investment advisors. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. (“Schwab”) (member SIPC,, and affiliates offer a complete range of investment services and products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services; referrals to independent fee-based investment advisors; and custodial, operational and trading support for independent, fee-based investment advisors through Schwab Advisor Services. Its banking subsidiary, Charles Schwab Bank (member FDIC and an Equal Housing Lender), provides banking and mortgage services and products. More information is available at and (1010-6781)

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Charles Schwab
Lindsay Tiles, 415-667-0479

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Bernie Clark, executive vice president and head of Schwab Advisor Services (Photo: Business Wire)
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Neesha Hathi, vice president, Advisor Technology Solutions at Charles Schwab (Photo: Business Wire)

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