Schwab Intelligent Advisory™ Named Winner of a Celent 2018 Model Wealth Manager Award

Tuesday, April 24, 2018 9:00 am PDT



Public Company Information:

"The wealth management industry is evolving to meet the changing expectations of more digitally-savvy clients, and services like Schwab Intelligent Advisory are leading the way"

SAN FRANCISCO--(BUSINESS WIRE)--Schwab Intelligent Advisory™, Charles Schwab’s hybrid advisory service, has been recognized by Celent as a winner of a 2018 Model Wealth Manager award for client experience. Celent is a global research and advisory firm for the financial services industry.

Celent’s award program recognizes financial institutions as ‘model wealth managers’ for their outstanding technology initiatives. In order to win, the initiatives must demonstrate clear business benefits, innovation, and technology or implementation excellence.

Schwab Intelligent Advisory, which launched in March 2017, combines a live CERTIFIED FINANCIAL PLANNER™ professional and advanced technology to make financial and investment planning more accessible. The service provides investors with a holistic digital financial plan tailored to their situation and goals, unlimited guidance and expertise from experienced Planning Consultants, and a fully automated and diversified portfolio − all at a very low cost.

Schwab Intelligent Advisory is one of the most accessible and lowest-cost advisory solutions available to investors today with a $25,000 minimum, an annual advisory fee of 0.28% of assets, and a quarterly maximum fee cap of $900.

“Schwab Intelligent Advisory makes it easy to create and maintain a financial plan, and delivers on what today’s consumers expect – a personalized user experience that rivals not only other financial services experiences, but best-in-class consumer experiences anywhere,” said Cynthia Loh, Charles Schwab vice president of digital advice and innovation. “Less than one quarter of Americans actually have a written financial plan,* and we believe that making investing and planning accessible to more Americans is something our industry needs to tackle head on. We’re addressing this gap by modernizing the client experience to help consumers turn their passions into plans they can engage with and achieve.”

Loh noted that Schwab Intelligent Advisory clients have provided positive feedback on their experience with the service – approximately three-quarters say they are satisfied with the planning tool and more than 90 percent say they are satisfied with their interaction with the Planning Consultants.**

“The wealth management industry is evolving to meet the changing expectations of more digitally-savvy clients, and services like Schwab Intelligent Advisory are leading the way,” said Ashley Globerman, Wealth Management Analyst at Celent. “The combination of live professionals and technology not only enhances the client experience investors have with a firm, but it also democratizes investing and wealth management for emerging and mass affluent consumers who might not otherwise have access.”

Client assets managed by Schwab’s digital advisory solutions which include Schwab Intelligent Portfolios®, Institutional Intelligent Portfolios®, and Schwab Intelligent Advisory™ totaled $30.6 billion as of March 31, 2018, up 92% year-over-year.

About Charles Schwab

At Charles Schwab we believe in the power of investing to help individuals create a better tomorrow. We have a history of challenging the status quo in our industry, innovating in ways that benefit investors and the advisors and employers who serve them, and championing our clients’ goals with passion and integrity.

More information is available at Follow us on Twitter, Facebook, YouTube and LinkedIn.

*2017 Schwab Modern Wealth Index survey

**Schwab client data


Through its operating subsidiaries, The Charles Schwab Corporation (NYSE: SCHW) provides a full range of securities brokerage, banking, money management and financial advisory services to individual investors and independent investment advisors. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. (member SIPC,, and affiliates offer a complete range of investment services and products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services; compliance and trade monitoring solutions; referrals to independent fee-based investment advisors; and custodial, operational and trading support for independent, fee-based investment advisors through Schwab Advisor Services. Its banking subsidiary, Charles Schwab Bank (member FDIC and an Equal Housing Lender), provides banking and lending services and products. More information is available at and

Please read the Schwab Intelligent Advisory™ disclosure brochures for important information about this program.

Schwab Intelligent Advisory™ is made available through Charles Schwab & Co., Inc. ("Schwab"), a dually registered investment advisor and broker-dealer. Portfolio management services for Schwab Intelligent Portfolios® are provided by Charles Schwab Investment Advisory, Inc. ("CSIA"), a registered investment advisor. CSIA, and Schwab are affiliates and are subsidiaries of The Charles Schwab Corporation.

Schwab Intelligent Advisory charges no commissions or account service fees. Schwab affiliates do earn revenue from the underlying assets in Schwab Intelligent Portfolios accounts. This revenue comes from managing Schwab ETFs™ and providing services relating to certain third party ETFs that can be selected for the portfolio, and from the cash feature on the accounts. Revenue may also be received from the market centers where ETF trade orders are routed for execution.

Institutional Intelligent Portfolios® (“IIP”) is a technology and service platform made available by Schwab Performance Technologies (“SPT”). Charles Schwab & Co., Inc. (“Schwab”) a registered broker-dealer and member SIPC, provides custody, trading and support services. SPT and Schwab are subsidiaries of the Charles Schwab Corporation.

©2018 Charles Schwab & Co., Inc. All rights reserved. Member SIPC



Charles Schwab
Michael Cianfrocca, 415-667-0344

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