Schwab Launches New Cross-Generational Discussion on Its Rethinking Retirement Web Site

New Installment of Conversation Series Presents Boomer and Gen X Perspectives on Issues Related to Retirement

Tuesday, August 26, 2008 5:30 am PDT



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SAN FRANCISCO--(BUSINESS WIRE)--Charles Schwab & Co., Inc., announced the publication of a new installment of a cross-generational conversation on attitudes and concerns about retirement on This ongoing series offers new conversations and reflections from individuals of different generations, as they share their personal views on planning for and achieving success in retirement.

The site offers visitors more information on how Americans are rethinking what it means to retire and presents findings from Rethinking Retirement: Four American Generations Share Their Views on Lifes Third Act, a landmark study by Charles Schwab and Age Wave. In addition to reading the cross generational conversations on the site, visitors can review study findings and use peer comparison tools that allow them to benchmark their preparation for retirement and views on wealth against other individuals of multiple generations.

We took a deeper look at four different generations in America through the Rethinking Retirement study and found that Americans are shifting the way they want to spend their years in retirement, notes Andy Gill, senior vice president, investor services, at Charles Schwab. Schwab is committed to providing the tools and opportunities to help people plan their financial futures, while continuing the conversation on these important topics, and the Rethinking Retirement Web site does just that.

The sites initial conversation featured Chuck Schwab and Carrie Schwab Pomerantz, who offered their thoughts on what retirement means to them. This conversation is archived on the site along with todays newly published dialogue.

Angela Birmingham and Don Bakhaus, two regional executives at Schwab, are featured in the next conversation on the Rethinking Retirement Web site. Birmingham is a regional branch executive for Schwabs Midwest Region, and shares her perspectives as a member of Generation X. Bakhaus is a regional branch executive for Schwabs Southwest Region, and offers his point of view as a representative of the Baby Boomer generation. Each oversees more than 150 financial consultants across multiple cities and demographics.

At the end of the day, I think we're all looking for some combination of education, tools and relationships. Finding the balance between getting help and helping ourselves is really the best way to plan for our financial futures, says Birmingham. Bakhaus notes, our conversations are typical of whats happening throughout America when people discuss their vision of retirement. We hope visitors enjoy our perspectives and continue to visit the site for future series installments.

For More Information

More information on the study is available at, along with a self comparison tool ( and an ongoing series of cross-generational discussions on retirement.

About the Study

Rethinking Retirement was initiated by Schwab in collaboration with Age Wave. All data collection and analysis was conducted online within the United States by Harris Interactive. A total of 3,866 interviews were conducted between March 28 and April 22, 2008. The sample is representative by age, gender, race, income, investable assets, education and region for each of the four generations studied. An oversample was conducted by generation among the major non-White ethnic groups (Hispanics, African Americans and Asians) to ensure adequate representation by ethnicity across all generations. No estimates of theoretical sampling error can be calculated: a full methodology is available.

About Charles Schwab

The Charles Schwab Corporation (Nasdaq:SCHW) is a leading provider of financial services, with more than 300 offices and 7.3 million client brokerage accounts, 1.3 million corporate retirement plan participants, 367,000 banking accounts, and $1.4 trillion in client assets as of July 31, 2008. Through its operating subsidiaries, the company provides a full range of securities brokerage, banking, money management and financial advisory services to individual investors and independent investment advisors. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. (member SIPC,, and affiliates offer a complete range of investment services and products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services; referrals to independent fee-based investment advisors; and custodial, operational and trading support for independent, fee-based investment advisors through its Schwab Institutional division. Charles Schwab Bank (member FDIC) provides banking and mortgage services and products. More information is available at

About Age Wave

Age Wave is the worlds leader in market analysis and innovative insights concerning the boomer and mature adult sectors. Drawing on thirty+ years experience, Age Wave has developed a unique understanding of the populations expectations, attitudes, hopes and fears regarding retirement and maturity-related lifestyle and work style issues. Under the leadership of Dr. Ken Dychtwald, Ph.D., Age Wave has overseen hundreds of cutting-edge research, training, and consulting assignments worldwide across a variety of industry sectors including financial services, healthcare, food and beverage, retail, travel, media, communications real estate and technology.

About Harris Interactive®

Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research, powered by science and technology, Harris assists clients in achieving business results. Harris Interactive serves clients globally through their North American, European and Asian offices and a network of independent market research firms. For more information, please visit

© 2008 Charles Schwab & Co., Inc. All rights reserved. Member SIPC (0808-4832)


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