Schwab Talks Technology for Independent Investment Advisors at Annual Conference

Schwab Intelligent Integration™ Expansion, New Mobile App, and Enhancements to Schwab Alliance on Display at IMPACT® 2011

Wednesday, November 2, 2011 9:00 am PDT

Dateline:

SAN FRANCISCO

Public Company Information:

NYSE:
SCHW
"Arming advisors with the best thinking in the industry and making it easy for them to increase their efficiency and serve their clients is one of the core principles of Schwab Intelligent Integration."

SAN FRANCISCO--(BUSINESS WIRE)--At IMPACT 2011, Charles Schwab is showcasing new enhancements in technology to help support the businesses of independent investment advisors (RIAs). Among the enhancements available for advisors to view at IMPACT is a new workflow library that is to be a key part of the Schwab Intelligent Integration initiative. Schwab Intelligent Technologies™, a subsidiary of The Charles Schwab Corporation, is also announcing a new relationship with independent software vendor (ISV) Salentica, which will increase the number of RIA firms that can benefit from Schwab Intelligent Integration.

“We are driving innovation with the marriage of workflows and technology to create the next standard of platform in the industry – designed and built specifically for you, the RIA,” said Bernie Clark, executive vice president and head of Charles Schwab Advisor Services in his opening remarks. “Schwab Intelligent Integration is one of the company’s biggest initiatives, and we are committed and dedicated to this integrated technology strategy and to serving you. This will change the way business is done now and in the future.”

Salentica provides advisors with a customized version of Microsoft Dynamics CRM and is the first Microsoft ISV to participate in the Schwab OpenView Gateway™. The integration will benefit those advisors who purchase Salentica Advisor Desk for use in the advisor’s office or on a hosted platform. Salentica will also begin developing an integration plug-in for firms that have purchased Microsoft Dynamics CRM 2011 directly from Microsoft, again as either a desktop or hosted solution.

”What’s really exciting about this relationship with Salentica is that it will allow advisors who choose to work with Salentica and those who prefer to work directly with Microsoft to reap the benefits of integration with Schwab’s custody data. Adding to our work with salesforce.com and Junxure, advisors will now have even more choice and flexibility,” said Neesha Hathi, vice president of technology solutions for Schwab Advisor Services.

Schwab Intelligent Technologies is also introducing today the Schwab OpenView Workflow Library™, which includes comprehensive best practices and customized workflows for working with Schwab and with Schwab OpenView Gateway™ CRM providers. The workflows include precise task lists and assigned roles for the most common activities in advisors’ offices to help them process information and respond to clients more efficiently. The first five workflows to be available in the library focus on the areas of their business advisors say are lacking clear and consistent workflows: business development, referrals, initial contacts, discovery meetings, commitment meetings, and new account set-up. Additional front- and back-office workflows will be added throughout 2012. The workflows are free to all advisors who custody with Schwab Advisor Services.

“Technology can only take you so far,” said Hathi. “Arming advisors with the best thinking in the industry and making it easy for them to increase their efficiency and serve their clients is one of the core principles of Schwab Intelligent Integration.”

Salentica will be part of the Schwab OpenView Gateway platform delivered by Schwab Intelligent Technologies. Advisors who custody with Schwab Advisor Services will benefit from the integration and delivery of data to their CRM and discounted services from providers participating in Schwab OpenView Gateway. Previously announced CRM providers were Junxure, Microsoft, and salesforce.com.

Attendees at IMPACT 2011 are also getting a preview of the first solutions using Schwab Intelligent Integration. The turnkey solution Schwab OpenView Integrated Office™ and the modular solution Schwab OpenView Gateway for Salesforce are both in pilot with current plans for generally availability by the end of the year. Junxure 9 with Schwab OpenView Gateway is now entering the pilot phase and currently planned for general availability in early 2012. All three platforms are being showcased at IMPACT 2011 in sold-out hands-on technology sessions, in the Schwab Center, and in Junxure and salesforce.com’s booths in the Expo.

Other technology highlights from IMPACT 2011

The focus on technology continues with other new online capabilities on display at the conference including Schwab’s upcoming mobile application for the iPhone™ and enhancements to the Schwab Alliance web site that supports clients of advisors who custody assets with Schwab Advisor Services.

"We continue to make significant technology investments geared to help advisors increase their firms' productivity and improve the service they are able to offer to their clients,” said Steve Hirsch, vice president of technology for Charles Schwab.

The first Schwab Advisor Center Mobile app will enable advisors to access client balances, positions, and history through their iPhone. Advisors can search by account name or number, access recently viewed information and find service team contact information. The app is being previewed at IMPACT 2011 and will be available to advisors in 2012.

“The app contains the functions that advisors have told us they most want in a dedicated mobile application,” said Hirsch. “Our future plans for mobile access, including new features and devices, will also be guided by advisor feedback."

Schwab is also adding several new customization features to schwaballiance.com, a web site that is used by clients of more than 6,500 advisor firms. One of the new features is the ability for advisors to choose to have a notice displayed before a client initiates a trade or move money request, encouraging the client to contact their advisor. Advisors can also now choose to have their firm logo and contact information (office address, phone number, e-mail address and web site address) displayed on the site.

An upcoming feature for schwaballiance.com that is being announced at IMPACT 2011 is a new Limited Custom View option. This will allow advisors to further customize their clients’ web site experience, by choosing whether to provide clients with full access to schwaballiance.com, including account information, statements, account service features, trading, move money capabilities and third party research, or to the Limited View. The Limited View will include all the same features, except for trading, outbound move money capabilities and third party research. This new feature will be available in the first half of 2012.

“These new features for schwaballiance.com will allow advisors to tailor their clients’ online experiences based on their understanding of the client relationship in a way that complements the advisors’ business model,” said Hirsch.

About Charles Schwab

The Charles Schwab Corporation (NYSE: SCHW) is a leading provider of financial services, with more than 300 offices and 8.5 million active brokerage accounts, 1.46 million corporate retirement plan participants, 769,000 banking accounts, and $1.58 trillion in client assets. Through its operating subsidiaries, the company provides a full range of securities brokerage, banking, money management and financial advisory services to individual investors and independent investment advisors. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. (member SIPC, www.sipc.org), and affiliates offer a complete range of investment services and products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services; referrals to independent fee-based investment advisors; and custodial, operational and trading support for independent, fee-based investment advisors through Schwab Advisor Services. Its banking subsidiary, Charles Schwab Bank (member FDIC and an Equal Housing Lender), provides banking and mortgage services and products. More information is available at www.schwab.com and www.aboutschwab.com. (1111-7267)

Follow us on Twitter: @Schwab4RIAs

Schwab Advisor Services™ serves independent investment advisory firms and includes the custody, trading and support services of Charles Schwab & Co., Inc. (“CS&Co”), a registered broker-dealer and member SIPC.

Schwab Intelligent Integration ("SII") is an integrated technology strategy. Solutions leveraging SII are offered by Schwab Performance Technologies® (“SPT”) and by participating providers in the Schwab OpenView Gateway™, a service of Schwab Intelligent Technologies™ (“SIT”).

Bernie Clark and Neesha Hathi are officers of Schwab Intelligent Technologies.

Schwab OpenView Gateway™ and Schwab OpenView Workflow Library™ are products of SIT. Schwab OpenView Integrated Office™ is a product of SPT. SIT, SPT and CS&Co are separate companies affiliated as subsidiaries of The Charles Schwab Corporation, but their products and services are independent from each other. SIT and SPT’s intelligent integration solutions integrate data about accounts custodied at CS&Co.

Participating providers in the Schwab OpenView Gateway are independent companies that are not affiliated with SIT or any of its affiliates. They develop interfaces needed for integration of their applications and tools, which are then subject to validation and pilot before becoming generally available to advisors. Their participation in Schwab OpenView Gateway is not a recommendation or endorsement of, or referral to, the participant by SIT or any of its affiliates. Neither SIT nor any of its affiliates makes any representation or warranty about information furnished by any participating provider. Advisors are solely responsible for evaluating, selecting, and purchasing products and services offered by them.

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademarks of Apple Inc.

Third party technology companies are not affiliated with or employed by Charles Schwab & Co. Inc.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50052772&lang=en

Contact:

Charles Schwab
Lindsay Tiles, 415-667-0479
lindsay.tiles@schwab.com

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Registered investment advisors check in for the industry's largest conference, IMPACT 2011 sponsored by Charles Schwab. (Photo: Business Wire)

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